Mormon Housewife Blogs

Ethos

• She shares that she is not a Mormon or a mother, so to make her argument seem unbiased
• She also shares that she is married to a former Mormon, to prove that she does have somewhat of an understanding of the community
• The words of other sources of authority are used, such as the president of the Utah Psychiatric Association, so when she considers that many of these women blogging possibly suffer from depression, it doesn't sound like she is trying to destroy their character, she is only stating facts

Pathos

• She appeals a lot to humor in her introduction, and she achieves this by her descriptive language. I could imagine the exact people she was describing, and it was very engaging.
• A feeling of pity is even met, by sharing the statistic about how in Utah the most antidepressants are prescribed than anywhere else.
• She appeals to humor also in the way that she presents her paper in the way of a confessional. She has this addiction, and she is not sure quite why, and is not willing to give it up. But what makes it comical is that it's not a bad addiction, she calls these blogs, "uplifting".

Logos

• She attempts to offer many logical explanations about why these blogs are so entertaining to read. One explanation is that Mormons are expert journal-keepers, which is essentially what blogging is, because it is sou encouraged in the LDS church to keep a journal.
• In her analysis she explains what is so appealing, and she believes that it is the way they "make marriage and motherhood seem, well fun. Easy. Joyful"
• She explains another reason that they may appear happy, is because optimism is so stressed within the LDS community.